visit site: www.chipchop.com.au
Chip Chop! was an independent fashion label with a simple ecommerce presence with PayPal functionality.
The site was redeveloped in 2007 as a result of customer's growing demands for real time credit card purchasing. The eWay payment gateway was utilised and integrated, combined with a content management system allowing customers to quickly find and purchase goods with ease.
The site has since evolved and with the release of new product ranges, targeted online and offline marketing initiatives, sales have steadily increased and useage of the site continues to grow.
The use of Google Analytics has provided an important means of understanding what users do on the site, what they like and dislike and how to further tweak and improve content. Ultimately this has lead to a better understanding of Chip Chop! customers and the site's return on investment, turning users into customers.